Citing this article

A standard form of citation of this article is:

Gonz&aacute;lez-Avella, Juan Carlos, Cosenza, Mario G., Klemm, Konstantin, Egu&iacute;luz, V&iacute;ctor M. and San Miguel, Maxi (2007). 'Information Feedback and Mass Media Effects in Cultural Dynamics'. Journal of Artificial Societies and Social Simulation 10(3)9 <http://jasss.soc.surrey.ac.uk/10/3/9.html>.

The following can be copied and pasted into a Bibtex bibliography file, for use with the LaTeX text processor:

@article{gonz_aacute_lez-avella2007,
title = {Information Feedback and Mass Media Effects in Cultural Dynamics},
author = {Gonz\'{a}lez-Avella, Juan Carlos and Cosenza, Mario G. and Klemm, Konstantin and Egu\'{i}luz, V\'{i}ctor M. and San Miguel, Maxi},
journal = {Journal of Artificial Societies and Social Simulation},
ISSN = {1460-7425},
volume = {10},
number = {3},
pages = {9},
year = {2007},
URL = {http://jasss.soc.surrey.ac.uk/10/3/9.html},
keywords = {Agent Based Model, Culture, Dissemination, Mass Media},
abstract = {We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (ii) indirect mass media influence, where global media acts as a filter of the influence of the existing network of interactions of each agent. Our results generalize substantiate previous findings showing that cultural diversity builds-up by increasing the strength of the mass media influence. We find that this occurs independently of the mechanisms of action (direct or indirect) of the mass media message. However, through an analysis of the full range of parameters measuring cultural diversity, we establish that the enhancement of cultural diversity produced by interaction with mass media only occurs for strong enough mass media messages. In comparison with previous studies a main different result is that weak mass media messages, in combination with agent-agent interaction, are efficient in producing cultural homogeneity. Moreover, the homogenizing effect of weak mass media messages are more efficient for direct local mass media messages than for global mass media messages or indirect global mass media influences.},
}

The following can be copied and pasted into a text file, which can then be imported into a reference database that supports imports using the RIS format, such as Reference Manager and EndNote.


TY - JOUR
TI - Information Feedback and Mass Media Effects in Cultural Dynamics
AU - Gonz&aacute;lez-Avella, Juan Carlos
AU - Cosenza, Mario G.
AU - Klemm, Konstantin
AU - Egu&iacute;luz, V&iacute;ctor M.
AU - San Miguel, Maxi
Y1 - 2007/06/30
JO - Journal of Artificial Societies and Social Simulation
SN - 1460-7425
VL - 10
IS - 3
SP - 9
UR - http://jasss.soc.surrey.ac.uk/10/3/9.html
KW - Agent Based Model
KW - Culture
KW - Dissemination
KW - Mass Media
N2 - We study the effects of different forms of information feedback associated with mass media on an agent-agent based model of the dynamics of cultural dissemination. In addition to some processes previously considered, we also examine a model of local mass media influence in cultural dynamics. Two mechanisms of information feedback are investigated: (i) direct mass media influence, where local or global mass media act as an additional element in the network of interactions of each agent, and (ii) indirect mass media influence, where global media acts as a filter of the influence of the existing network of interactions of each agent. Our results generalize substantiate previous findings showing that cultural diversity builds-up by increasing the strength of the mass media influence. We find that this occurs independently of the mechanisms of action (direct or indirect) of the mass media message. However, through an analysis of the full range of parameters measuring cultural diversity, we establish that the enhancement of cultural diversity produced by interaction with mass media only occurs for strong enough mass media messages. In comparison with previous studies a main different result is that weak mass media messages, in combination with agent-agent interaction, are efficient in producing cultural homogeneity. Moreover, the homogenizing effect of weak mass media messages are more efficient for direct local mass media messages than for global mass media messages or indirect global mass media influences.
ER -